How To Make Your Career In Copywriting With No Experience

How To Make Your Career In Copywriting With No Experience

So, you're interested in knowing the answer; how to pursue your career in copywriting with no experience?

If you're constantly coming up with uncommon words or catchy language, or if you make your friends and family laugh with your jokes, you've got a decent chance of creating a profession.

With this guide, you can put your smart sense of humor to work as a copywriter right now.

It is feasible to work as a freelance writer without any prior expertise.

To get started, you'll need a few key talents, including a strong command of spelling and punctuation and the ability to create interesting, engaging work.

You don't need any formal or professional background, but the personal writing experience is beneficial.

Who Are Copywriters, And What Do They Do?

Copywriters do research, plan, and write written content, also known as a copy, to promote clients' products and services.

Advertisements, slogans, blog posts, emails, sales letters, technical documents, speeches, scripts, and website text are examples of this material.

They have excellent written communication skills and conduct considerable research on the subject to be communicated.

And frequently follow style guides to meet the advertising brief and fit the intended tone for a piece of content.

What Is Copywriting Portfolio?

A copywriting portfolio is a compilation of your previously written material.

It demonstrates to potential clients your writing abilities and the results you've achieved, and what previous customers have said about your work.

Like any other portfolio of work, your copywriting portfolio should showcase your greatest work.

Regardless of the medium, it should demonstrate that you're a versatile and successful copywriter.

As a result, a good copywriter's portfolio should include both long and short-form content pieces with various tones.

For both editorial and commercial goals, you should include copywriting samples.

Different Types Of Copywriting Portfolio

How To Make Your Career In Copywriting With No Experience

Consider the various formats you might include when choosing projects for your portfolio.

Unless you specialize in one particular format, it's a good idea to have a wide range of them.

You may demonstrate to the audience that you have the talents and knowledge to complete various assignments in this manner.

Some of the common types of copywriting portfolios are listed below;

-    Email marketing copy

-    Website copy, i.e., landing pages and sales pages

-    Social media posts

-    Online ad copy, i.e., Facebook ads or Google ads

-    Print advertisements

-    Radio spots or podcasts

-    TV commercials or videos

If you have a certain customer or brand in mind, find out what formats they often use.

Write material for magazine advertising if you're looking for a job with a company that frequently advertises in magazines.

Show them you can produce interesting posts using their brand voice if they're very active on social media. That's the gist of it.

Reason To Create Copywriting Portfolio

When a freelance copywriter is seeking a new client, they'll want to view some of your previous work so they can judge your style and experience level.

When you pitch your service or ideas to them, you can email them your portfolio from your freelance writer's website.

And they may come across it on their own while searching the internet for a copywriter.

Do You Need Qualifications To Be A Copywriter?

To become a copywriter, you must be thinking that do you need qualifications to be a copywriter?

For authors in general, there are a variety of resources available, including the Bureau of Labor Statistics, which is arguably the most extensive and informative.

They do, however, solely provide information on "writers and authors," not copywriters.

According to them, a typical writer or novelist has at least a bachelor's degree in an area that will help them improve their writing and communication skills.

Copywriters frequently hold degrees in English, communication, or journalism. Some of these programs may even provide copywriting instruction.

What Should You Include In Your Copywriting Portfolio?

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When you're thinking about the perfect copywriting portfolio, keep in mind who will be looking at it.

Probably hiring managers or potential clients weigh many candidates, each with their own set of documents to provide. That means they won't have time to look around your website.

"Home" Page

There are some pages on your portfolio site that you simply must have.

The home page is probably the most noticeable. All of your visitors will arrive here and form their initial impressions.

As a result, it's critical to make it not just visually appealing but also user-friendly.

It's a good idea to include a photo of yourself and a brief bio so that visitors can get a sense of who you are and what you do fast.

Clients want to know about your background, but it's not a smart idea to include it on your home page or even your about me page.

We recommend including at least 4 to 5 of your projects on your home page, even if you don't feature them.

Visitors will not resist clicking on the large, attractive thumbnails to learn more.

"About me"

Don't forget about your "About me" page once you've finished these two.

Even if you have a photo and a short bio on your home page, having a separate page with more details is fantastic.

You don't want to clog up your home page with too much information about yourself, but that doesn't mean visitors won't want to learn more about you.

It's a great chance to show off your personality and show people who's behind all of the incredible work they see on the site.

"Contact Us"

The contact page is another non-negotiable.

You have a fantastic portfolio, and your customer is blown away. They will be happy to collaborate with you.

However, there is no contact page, and they have no idea how to contact you.

You just lost them there, no matter how much they enjoyed your work. As a result, include a contact page and make it easily accessible.

5 Compelling Practices To Create Copywriting Portfolio

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Here are 5 ways to practice copywriting a portfolio.

    1. Gather Various Copywriting Samples

It's now time to include these projects in your portfolio.

While it may be tempting to put as many writing samples as possible onto your resume, it might overwhelm potential employers. So, limit yourself to five or six bits of writing.

It isn't all about the quantity. You must also examine the writing's quality. The goal is to impress once more.

As a result, incorporate a variety of writing types in your portfolio, such as technical writing, business writing, and marketing writing.

Also, use the following writing style to demonstrate your adaptability.

    2. Select Diversified Style Of Portfolio

Because many businesses exist, it is logical for your portfolio to include various copywriting samples.

It demonstrates to potential clients that you're adaptive and capable of producing their required information.

Other additions include press releases, speeches, scripts, product descriptions, and the five aforementioned samples.

Regardless, you don't want to clog your portfolio with too much stuff.

Focusing your copywriting work on specific niches provides the impression that you're well-versed in the subject. You can also command a greater rate as a subject expert.

    3. Show Your Copywriting Samples Direct To Clients

Rather than waiting for a client to find your portfolio, you may go straight to them with your work.

Several websites on the internet have pages that are poorly written.

Locate those sites and rewrite the pages without the site owner's permission. Then, either bring your sample to the company or mail it to them.

Outline the consequences of having a poorly written copy on a website in your email, and underline the need for having strong content.

Concentrate on how both forms of writing affect sales and relevance in search engines.

In this position, you can't lose. You'd have another sample to add to your portfolio even if the employer didn't hire you.

    4. Reach Out To Various Platforms To Host Your Copywriting Portfolio

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Following creating your portfolio, the following step is to find a place to host your work on the internet.

Fortunately, there are various possibilities, each with its benefits.

Pinterest, for example, is perfect for copywriters who want to showcase their creative side or who already have a following on the network.

LinkedIn, on the other hand, is ideal for B2B copywriters.

You can acquire skill validation and referrals through the professional networking platform.

You can also flaunt your writing style, educational level, or qualification.

You might also look at freelancing platforms like UpWork and Fiverr.

These sites offer a wonderful opportunity to acquire evaluations and testimonials and offer a space to host your portfolio.

    5. Go Through The Best Copywriting Portfolio

Colorful image thumbnails are used in some of the most outstanding copywriting portfolios to show off their work.

Meanwhile, a few people went for a more understated approach. They depended on their words instead.

The portfolio page of Literary Co. is the best example of a portfolio page. Like Anna Rogan's, this website organized its effort in a blog format.

However, it chose a grid arrangement with a thumbnail rather than a list.

The brand voice is the first of four crucial aspects in the case studies on this site.

The project summary follows. The client's testimonial follows, followed by the finished product.

How Do I Make A Copywriting Portfolio With No Experience?

Are you thinking that can you become a copywriter with no experience?

Suppose you don't have any experience in copywriting; there is no need to worry about making a copywriting portfolio.

Even if you're getting started as a copywriter, you can establish a strong copywriting portfolio.

So, how to get copywriting experience?

Some websites provide advice and ways for creating examples that will demonstrate your abilities, even if they aren't real, large projects accumulated over time.

    Make up projects and write spec advertising

Writing so-called spec commercials or simply creating up projects is a popular practice.

Spec ad stands for "speculative advertisement," It refers to ads you have written but have not yet been published.

You can either recreate a current campaign to display your thought process or choose a brand and product you like and make fictitious advertising for them.

    Offer to volunteer for non-profits, charities, or friends.

Offering your skills for free or a nominal fee to organizations you want to assist is another wonderful method to obtain experience and tasks to fill your empty copywriting portfolio.

They frequently lack the financial means to hire expert copywriters and would be grateful for any assistance.

Just make it clear that you want to use the piece in your portfolio in the future.

If there is no such agency in your area, you may ask your friends if they might use some copywriting assistance for their commercial or personal projects.

    Approach to Potential Clients

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You can also approach the clients for whom you want to write and offer your services.

Pitching work to magazines and businesses can be intimidating at first, but with experience and persistence, it will become second nature to you.

Work that you do without the help of an agency is ideal for creating your portfolio, as long as the customer agrees to it being utilized.

The more detailed and relevant your work examples become, the more likely you will get hired through pitches.


In this article, we have learned and acknowledged that can you become a copywriter with no experience?

Once you've gained some experience as a freelance copywriter, you may start looking for bigger, more lucrative tasks and try to secure long-term clients.

It may take some time to break free from part-time writing gigs and start earning a decent income.

But the more you put yourself out there, the more likely you are to be seen by the perfect customer.

You'll begin to construct a writing portfolio over time, and your customer may provide you with feedback and recommendations.

Your reputation will improve as you obtain more jobs.

Let me know in the comments section if you have any questions left that aren't covered in this post.

And if you find this post helpful then share it now on your social media!

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