What is Freelancing?

What is Freelancing?
What is Freelancing?

We are having a hot topic here today to talk about that is "what is freelancing"?

So really what is freelancing work? Freelancing is defined as doing particular work or offer services for different companies or clients rather than working all the time for a single company or industry.

Now by that definition, a freelancer is a self-employed individual, offering these services, often working on different projects for multiple clients at a single time. Now, most people think of freelancing as similar to a full-time 9-5 job.

Whenever I search for freelancing online, it always comes up with freelancing jobs, works from home jobs, online jobs but when you think about it freelancing is really a business. 

Let me tell you why?


Business is the practice of making one living by engaging in commerce so you are basically offering services for products in exchange for money, in exchange for the value you provide. This is what freelancing means.

You are offering your services to your clients in exchange for money for the value that you provide to their business to their organization.

When you think about freelancing as a job comparable to a full-time job you are committed to a single client or employer. That’s what happened to me when I started.

The Freelancing Mistake That Most People Make:

I got my so-called freelance job or you can say an online job and I committed to that one client one business. And what happened was six months later the client decided to go in a different direction then I was left with no income because I was relying on one client or one employer.

So I scrambled to look for another job and this happens to most freelancers. Also freelancing is labeled as unstable and what I’ve come to realize in my freelancing career is that freelancing itself is not unstable, it’s a freelancer who is unstable.

When you look at freelancing work as a job you rely on a single employer and when he decides to fire you or goes in a different direction you are left without a job or employment.

That’s exactly what happened to me.

But when you look at freelancing as a business that’s a totally different mindset from the employee mindset because when you think about it as a business you always have to look out for leads. Always looking for new projects and new clients to serve.

You are not just tied into one single client or employer. So ideal freelancing business is a business where you can work on your terms.

You choose how many hours you work in a month or a week. Also, you choose which client to work with. You are not tied down to the number of hours you work on a project. The brand of freelancing where I’ve come to learn is that you always come from a place of help.

You are in business to help other people in their businesses. You provide solutions to their problems. You focus on the results that you can provide. You lead with value, not with portfolio or credentials.

You are looking for partnerships instead of competition. So now we understand the freelancing definition. What freelance work is and what an ideal freelancing business is. So how does it work?

Step 1 - Choose a Market or a Niche:

I have heard most gurus that they emphasize choosing a skill first and focusing on high-paying skills in freelancing. The problem with focusing on skills is you are just focusing on what you can do and not the market needs.

When you choose a market or a niche you are now focusing on market needs and their problems, and their goals. When you identify that then you can figure out what skills you need to solve their problems Instead, become a generalist try to solve everybody’s problems with your skill, you could choose a specific market or a niche to solve their one problem with your one skill.

Step 2 - Choose a Skill:

Now you have identified the market and niche also have identified their needs, goals, and desires, their problems. Now you are focusing on building the skill that is needed to solve their problems. When you’re choosing skills you’re finding out what the market needs and you are giving it to them you are giving them a solution to their problem.

You will be amazed that how much you can learn in 30 days when you choose to focus on a specific skill. For example, you wanna learn about writing, or you wanna learn about social media marketing, social media management, you would be amazed that how much information you can learn if you choose to focus on that one skill in just 30 days.

So now you’ve chosen your market and you have the skill to solve that market's problem it's time to craft the offer.

Step 3 - Crafting Your Offer:

Your market is full of people who every day trying to sell their products and services to solve the market problems so how can you stand out? How can you resonate with your target market?

While you can follow this simple and easy formula "I help blank to blank through blank"

Now let me explain. So in my case, I am a freelance copywriter and digital marketer. I can say like this

"I help coaches to scale their income, reach, and authority through copywriting and digital marketing"

Now compare that to someone who just saying I am a copywriter. As you can see in my message my offer is focused on the results that I can provide to my clients not just on what I can do. And at the end of the day, the most important thing to the client is the results that you can deliver them.

So now you’ve chosen your skill, your market, and crafted your offer now it's time to go to the market.

Step 4 - Getting Market Feedback:

Now everything we’ve done so far is based on market research right. We’ve chosen a market, we’ve chosen a niche and we’ve done our research on what their problems are, what their needs are, what their goals are, and what we think is the solution to their problem. Also, we’ve crafted our offer that resonates with their market but we have to put that offer in front of the market to get feedback.

What’s most important is what the market thinks. And the only way to get that market feedback is to actually go to the market. This is an ongoing and learning process, right? 

We are always evolving our offer based on the market needs and the only way to find out what the market truly needs is to go out to the market and test our offer.

Our next goal is to get our offer in front of as many people in our market as possible so we can continue to develop that offer to make it more effective.

There are two ways to get our offer to our target market.

Number one is direct clients. We can reach out to them, connect and pitch our gig. Now we can do this by Facebook, Instagram, Linked In cold emails. 

Number two is by using freelancing sites. Platforms such as Fiverr, Upwork, etc. You can sign up on these sites as a freelance designer, freelance web developer, freelance content writer, etc. Whatever you are good at.

There are so many ways to reach out to our market and get feedback on our offer.

Now the key is to not change your offer until you got your offer in front of a minimum of 100 people or clients. So that’s it. Now you know what is freelancing and how it works.

1 comment:

  1. Thank you There Is certainly a lot to learn about Web Designing Job in India, I really like all the points you've made.

    ReplyDelete

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